Empowering Families from the soul
Yolonda was looking for an elegant brand with her own personal touch. She wanted to create a wholesome and warm identity, but without being over 'sugar cookie'. Her main inspiration is her heritage and mother earth, thus why the color palette was inspired by nature colors with an eclectic approach. Using the handwritten name as a base, combined with a san serif for a more sleek look, the logo incorporates a touch of fun without losing the professional look.