The Community Enrichment Project
CEP is a non-profit organization based in Washington, D.C destined to enhance underserved communities by empowering adolescents within them.
With a logo that must not be changed, Lauren approached Belén with a clear vision of the brand's values: young, active, powerful, and strong. She was looking for a series of Instagram templates as well as better guidance for visual elements. We suggested creating a brand manual for future reference, as well as developing branding for a young audience. We used the concept of youth for the final proposal, using elements from the logo (gradients, hands, stars) as graphic elements to decorate the rest of the identity.
We chose the font family Montserrat for a clean and youthful look. Following a green palette, which was already the brand's color, we added details in orange and yellow, both active colors, to give more vibrancy to the overall look.
Branding and Social Media Templates
Direction, strategy, and design by Applepeach