SPE is an online music mag for a young audience, mainly focused on indie, pop, rock, and trap. They cover a wide spectrum of artists based on a single objective: follow the trends and discover new music.
We first designer their entire brand identity and since 2019 they're one of our key partners.
The brand was created with three bases: a young audience, fresh music, and constant movement. We first worked on the logo, trying to use the letters as the main object. Yellow is the institutional color, picked because of its freshness, happiness, and positivism. The design uses outlines, strong fonts, and different shapes to create a youngish feeling. The flyers, even tho they follow the basic brand guidelines, were meant to have its differences between them: one for interviews, another for giveaways, and another template for the calendar.
Branding, Content Creation, Partnerships
Monthly Partnership Work.
Includes social media template / Newsletter / Branded Assets.
For their participation at the international music festival Lollapalooza Argentina 2020, we planned to design a series of "recommendation maps" for the audience based on different genres. Once we analyzed the daily schedule, we created an interactive map with suggested activities for each music genre.