Salud es Bienestar
Health and Polo, hand on hand.
Salud es Bienestar is an awareness campaign for the horse industry aiming to promote healthiness without medication. Our challenge was to explain in a very easy, brief way the idea that horse health doesn't necessarily mean medication, more like wellness practices in everyday work.
Through a video and the word of a polo vet, we followed a day on a horse farm, showing the health practices they carry out to prevent illnesses and complications: light training, constant observation, and more.
We built a microsite with insightful information about some good practice, as well as an open forum to discuss ideas and specific cases.
Through a direct email campaign, the video was sent to a long list of horse veterinarians.
WHAT WE DID.
Video by Matriz Audiovisuales