Hello! Today is branding project day! I've decided to showcase this (not very) old project I loved doing. Called 'La Limonera', a farmin family approached to me to work on this absolutely gorugeous and fun project.
La Limonera is a family business dedicated to the growth and distribution of organic lemons. The brief was to create an elegant, strong brand that didn't neglect the importance of being organic without falling into the industry's commonplaces: green palettes, natural imagery, and other over-used design items. To create a high-end, organic brand, we chose Victorian patterns, clean and thin typography and golden-shade imagery.