Salud es Bienestar is an awareness campaign for the horse industry aiming to promote healthiness without medication. Our challenge was to explain in a very easy, brief way the idea that horse health doesn't necessarily mean medication, more like wellness practices in everyday work.
Through a video and the word of a polo vet, we followed a day on a horse farm, showing the health practices they carry out to prevent illnesses and complications: light training, constant observation, and more.
We built a microsite with insightful information about some good practice, as well as an open forum to discuss ideas and specific cases.
Through a direct email campaign, the video was sent to a long list of horse veterinarians.
AP ♥ collaboration: a work made in collaboration with Matriz Audiovisuales.