Salud Es Bienestar

Salud es Bienestar is an awareness campaign for the horse industry aiming to promote healthiness without medication. Our challenge was to explain in a very easy, brief way the idea that horse health doesn't necessarily mean medication, more like wellness practices in everyday work. 


Through a video and the word of a polo vet, we followed a day on a horse farm, showing the health practices they carry out to prevent illnesses and complications: light training, constant observation, and more. 


We built a microsite with insightful information about some good practice, as well as an open forum to discuss ideas and specific cases.


Through a direct email campaign, the video was sent to a long list of horse veterinarians.


AP ♥ collaboration: a work made in collaboration with Matriz Audiovisuales.



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