Café Y Uñas is a nail and beauty salon based in Buenos Aires. One thing was for sure: the owner didn't want to be the regular "stylish and clean" salon, she wanted to be fun, creative and a little over the top, a reflection of her persona. We aimed to create a brand identity out of the ordinary for a nail salon, a little bit retro-like, childish and over the top to attract a client who would take risks in her nail designs.
As the main visual inspiration, we used The Power Puff Girls, conniving it with bright colors and bulky type. The target was mostly females.