A dog grooming service for high class people
Lupe is a fictional branding project for a high-end dog grooming service. The inspiration came from classic art, where dogs were drawn refined, and a bit messy. The color palette comes directly from the classic paintings, especially from the Barbizon School, making it refined and avoiding bright and funky colors. The type was chosen from a serif family, a bit decorative yet easy to read, used mainly on the titles and the logo. For the rest of the text, a clean-cut sans serif was the choice to avoid noise on the design and keep the focal point on the logo. The imagery used for the brand is strictly art related, with painted dogs and classy illustration.
WHAT I DID.
Branding | Art Direction | Strategy