Lottie Classy Nails is a nail artist from Bariloche who works home service. Her main goal was to showcase her minimal and classy style, without being overly feminine.
For Lottie, Belén created a brand that was classy, feminine yet cool. The color palette was chosen between pinks, with a touch of dark to give it a little lift and avoid falling into something overly pastel. For its basic shapes, Belén recreated the classic tip of the nails (almond, stiletto, oval, square). Those shapes were the base for the social media and the printed graphics.
Branding and collateral
Design and strategy by Applepeach