The easy way to safe milk
Leche Pura, Salud Sin Riesgo (pure milk, safe health) is a UBACYT project made within the University of Buenos Aires. The goal was to find the best way to spread good dairy practices in a rural environment, where internet access is limited and they're not social media-heavy users. We worked on three key items: print material (book, poster), digital content (mico-site and social media templates), and email campaign.
WHAT WE DID.
Editorial | Micro-Site | Social Media Content | Poster | Flyer | Email
Considering there isn't great and constant connection on the farms, we needed to focus on a light way to carry information, this is why we chose e-book and physical book. For this, the authors chose to point out the "not-to-do" instead of "to-do" steps, reason why the editorial design was done with two different colors in its palette to separate the right from the wrong: green for the right, orange for the wrong.