the bay foundation
Generosity Changes Everything
Kirsten from The Bay Area Foundation wrote me when she found herself stuck thinking and planning the organization's yearly theme. They use a key concept each year. This year being "generosity", she was lost about how to execute the design and create a visual world for the theme.
Using the natural generosity from kids and the giving spirit of nature, I created a visual identity based on a key element: the sun, as the natural element that brings joys and light without expectation of return. The color green is one of BAF brand colors, to keep a reference to the foundation, and the light yellow bring light and warmth to the identity. The fonts were meant to be young yet serious, readable, and human.