10.

THE BAY FOUNDATION

PROJECT EXPERIENCE

Generosity Changes Everything

Kirsten from The Bay Area Foundation wrote me when she found herself stuck thinking and planning the organization's yearly theme. They use a key concept each year. This year being "generosity", she was lost about how to execute the design and create a visual world for the theme.

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Using the natural generosity from kids and the giving spirit of nature, I created a visual identity based on a key element: the sun, as the natural element that brings joys and light without expectation of return. The color green is one of BAF brand colors, to keep a reference to the foundation, and the light yellow bring light and warmth to the identity. The fonts were meant to be young yet serious, readable, and human.

WHAT WE DID.

Branding | Brand Strategy | Style Guide | Social Media Templates

"Belen was great to work with. She provided a timeline and stuck to it--no delays, and I always knew when and what to expect from her. She was happy to make final changes even after sending over the final changes. Thanks, Belen!"

—KIRSTEN

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