Café y Uñas
Café Y Uñas is a nail and beauty salon based in Buenos Aires. As requested, its identity didn't need to be the regular "stylish and clean" salon, more like a fun, creative, and a little over the top. A reflection of the owner's persona.
For this brand, we aimed to create a brand identity out of the ordinary for a nail salon, a little bit retro-like, childish and over the top to attract a client who would take risks in her nail designs.
As the main visual inspiration, we used The Power Puff Girls, conniving it with bright colors and bulky type. The target was mostly females.
Direction, strategy, and design by Applepeach